Post by jakir12 on Feb 15, 2024 8:46:49 GMT
Everyone is talking about Barbie and how Greta did it again. The film produced by Warner Bros. presents a complex story, full of female empowerment and a large number of social statements in favor of gender equality. What no one says is that with it Mattel's CSR also gains a star. You want to know why? OK. By now you may already be thinking about the controversy that has arisen around the character of Ken and the film's representation of masculinity. Suffice it to say that it uses a series of rhetorical figures to give the character a double function: On the one hand, to address and ridicule the representation that is often made of women in various narratives; and on the other, to question the mandates of masculinity imposed by the patriarchal system. Bright! With this discomfort clarified, it is worth addressing another topic that has not been talked about enough: Mattel.
In fact Mattel and what exactly does this film say about its social responsibility. At first glance, the toy brand behind this revolutionary production would be seeking to vindicate the figure of Barbie in front of feminist audiences. After all, it is well known that for years, the doll has been pointed out as an icon of unattainable beauty standards. However, reducing the vision of this production to a theme of vindication is, to say the least, limited. The making of has many lessons to offer us beyond vindication, and even beyond Slovenia Email List feminism. Here are three of them related to CSR... but be careful: you might find some spoilers, so if you haven't seen the movie, it's best to save this article for later. 3 lessons for which Mattel's CSR earns a star 1. Listen to audiences "Okay Barbie, let's talk..." Barbie believes that she has been consistent with her values and her ideal of empowering girls in the real world; to teach them that they can be whatever they want to be.
When she looks for Sasha at school, she decides to be brutally honest and reveals that her mission has long since become nothing more than good intentions. Mattel's CSR The teenager points out that Barbie represents the worst thing in the world. A consumerist culture and a series of characteristics that serve to make women feel self-conscious. The doll cannot hide surprise and dismay; but she doesn't confront Sasha, she doesn't try to defend herself against her. She simply retreats to reflect. Cry and reflect. It is precisely in that reflection that Barbie begins the journey to understand what is happening. That trip costs and costs a lot. So much so that in the end it is not the doll, but the people, the audiences who manage to explain what is happening and how it can be fixed. Both in and in the real world. The problem with Barbie, in the end, wasn't that she didn't care about female empowerment and girls' dreams. Her problem was that, after years and years of existing in the same way, her image was no longer consistent with that purpose.
In fact Mattel and what exactly does this film say about its social responsibility. At first glance, the toy brand behind this revolutionary production would be seeking to vindicate the figure of Barbie in front of feminist audiences. After all, it is well known that for years, the doll has been pointed out as an icon of unattainable beauty standards. However, reducing the vision of this production to a theme of vindication is, to say the least, limited. The making of has many lessons to offer us beyond vindication, and even beyond Slovenia Email List feminism. Here are three of them related to CSR... but be careful: you might find some spoilers, so if you haven't seen the movie, it's best to save this article for later. 3 lessons for which Mattel's CSR earns a star 1. Listen to audiences "Okay Barbie, let's talk..." Barbie believes that she has been consistent with her values and her ideal of empowering girls in the real world; to teach them that they can be whatever they want to be.
When she looks for Sasha at school, she decides to be brutally honest and reveals that her mission has long since become nothing more than good intentions. Mattel's CSR The teenager points out that Barbie represents the worst thing in the world. A consumerist culture and a series of characteristics that serve to make women feel self-conscious. The doll cannot hide surprise and dismay; but she doesn't confront Sasha, she doesn't try to defend herself against her. She simply retreats to reflect. Cry and reflect. It is precisely in that reflection that Barbie begins the journey to understand what is happening. That trip costs and costs a lot. So much so that in the end it is not the doll, but the people, the audiences who manage to explain what is happening and how it can be fixed. Both in and in the real world. The problem with Barbie, in the end, wasn't that she didn't care about female empowerment and girls' dreams. Her problem was that, after years and years of existing in the same way, her image was no longer consistent with that purpose.