Post by jakir12 on Feb 15, 2024 10:56:15 GMT
The growth of purpose -driven businesses is moving more sectors to align with a particular social movement or cause, beyond profits. The best offers or advertising seem to have been left behind, today consumers want their favorite brands to step forward to address the challenges facing humanity. In their particular case, inclusive lingerie brands have been gaining ground with their social responsibility, thanks to their openness and dedication to deconstructing concepts that affect the perception of the female body; and instead they have opted for #BodyPositivity content . But now, with a new goal in its sights, the lingerie industry is embarking on a new journey : breast cancer awareness. A pink not so pink Dana , breast cancer survivor and founder of in 2014, a brand of adaptive lingerie designed specifically for breast cancer survivors, shares that after being diagnosed with the disease at almost 28 years old, she had to undergo a breast removal and reconstructive surgery that changed the way she views breast cancer.
In addition to going through intense emotional distress, was also facing painful and permanent changes to his body. It was shortly after her surgery that, when shopping for bras and seeing the zero options there were for people like her, she decided to step forward to work for inclusive lingerie brands. One year after your surgery, offers a wide range of options. Consumers can purchase bras Ireland Email List by treatment (surgery preparation, radiation, post-operative, explant and cosmetic) or by body type (mastectomy, lumpectomy, implants, flat reconstruction, unilateral and natural breasts). "There are different types of breasts, and lingerie brands should think about how we really support them all." Dana , cancer survivor and founder of.
A collective fight against cancer True to its nature as one of the inclusive lingerie brands, also runs a bra assistance program. Powered by Pink Warrior Advocates , a nonprofit organization based in New Braunfels, Texas, the program offers free post-surgical garments to patients experiencing financial hardship. The company estimates that by the end of 2022, it had given away about a thousand bras to breast cancer patients and survivors in need. According to , has served more than 30 thousand clients to date, but also knows that there are more opportunities on the horizon. Likewise, the American Cancer Society estimates that there are more than 3.8 million breast cancer survivors in the country alone. According to sales projections from market research firm IBIS World , the U.S. lingerie market will grow to $6.3 billion by 2023. And the global market for adaptive clothing , defined as specially designed clothing, is expected to for people with disabilities, exceed a value of 392 billion by 2026.
In addition to going through intense emotional distress, was also facing painful and permanent changes to his body. It was shortly after her surgery that, when shopping for bras and seeing the zero options there were for people like her, she decided to step forward to work for inclusive lingerie brands. One year after your surgery, offers a wide range of options. Consumers can purchase bras Ireland Email List by treatment (surgery preparation, radiation, post-operative, explant and cosmetic) or by body type (mastectomy, lumpectomy, implants, flat reconstruction, unilateral and natural breasts). "There are different types of breasts, and lingerie brands should think about how we really support them all." Dana , cancer survivor and founder of.
A collective fight against cancer True to its nature as one of the inclusive lingerie brands, also runs a bra assistance program. Powered by Pink Warrior Advocates , a nonprofit organization based in New Braunfels, Texas, the program offers free post-surgical garments to patients experiencing financial hardship. The company estimates that by the end of 2022, it had given away about a thousand bras to breast cancer patients and survivors in need. According to , has served more than 30 thousand clients to date, but also knows that there are more opportunities on the horizon. Likewise, the American Cancer Society estimates that there are more than 3.8 million breast cancer survivors in the country alone. According to sales projections from market research firm IBIS World , the U.S. lingerie market will grow to $6.3 billion by 2023. And the global market for adaptive clothing , defined as specially designed clothing, is expected to for people with disabilities, exceed a value of 392 billion by 2026.