Post by account_disabled on Feb 28, 2024 4:55:58 GMT
A website or social networks is very legitimate. But it must be answered by exploring the full potential of digital marketing to understand each person’s role in online strategies. Website and social networks fulfill different functions in promoting a business online, and the good news is that they do not need to be conflicting. So let's answer the question in the title of this article by explaining what each one can do well in your digital marketing strategy. Happy reading and good learning. Digital Presence Let's start with digital presence, a fundamental concept of digital marketing. It refers to your company's virtual presence on a set of platforms to give high visibility to your products and services. The idea is to cross paths with your client , who also frequents these spaces, and seek as much interaction and engagement as possible with them. Websites and profiles on social networks are part of this virtual universe and have a high potential to attract people to your business. To build a digital presence, you need to evaluate which platforms to use , for what purpose, and mobilize resources to extract their full exposure and sales potential. So let's see how websites and social networks fit into the digital marketing strategy as excellent technical tools. Your company website A misperception is that websites today are unnecessary, representing a bygone era of the internet. Websites fulfill different functions than they did in the past and have become a nerve center of digital strategy. A few years ago, the website was just a company address on the internet. While this function is still important, it is minimal for digital marketing as websites constantly evolve in design and functionality.
What is expected from a website nowadays is that it Qatar Mobile Number List centralizes many of the company's actions on the internet . It is, perhaps, the most powerful final conversion tool: sales . This is where the customer registers, views products in detail, maintains a relationship with the company and seeks more accurate information. For the company, the website is also: Targeting point for Google searches; Audience assessment to measure the company’s communication potential; Content and information aggregator. We have good content talking about the website here on our blog. We invite you to complement your knowledge by reading the following articles: Does my company need a website? 5 signs that prove your business needs a new website What about social media? The internet is social, without a doubt. Its main facet is to give people the freedom to express themselves and create remote relationships. This is particularly positive for companies and brands. With social networks, where people spend a large part of their time connected , it is possible to get closer to customers and bring a lot of relevance to the brand through content , stimulating interaction and engagement. Social networks provide a powerful online advertising system.
This can give a big boost to products, services and brands. Profiles on Facebook, Instagram, Twitter and Linkedin fulfill different functions and can complement each other in communication tactics. Social networks play a leading role on the internet nowadays, being on them is almost an obligation for companies. So, website or social networks? After this explanation, you realized that they don't exclude each other, right? Each fulfills its role in the digital promotion of the company's business and gains great potential when used together. For example, social networks are great drivers of traffic for company websites . Customers arrive at more polished content and sales pages that can increase conversion. All of this through stimuli, posts and advertisements on social media, just to give you this example. We can conclude that website or social networks is a false dichotomy. The digital marketing strategy is built on the good use of tools to expand the digital presence and enjoy the full potential of communication and business on the internet. Follow us on social media to always be aware of our content. AUTHOR // FLÁVIA DA FONTE Graduated in Internet Systems, Architecture and with a Masters in Ergonomics and Design from UFPE.