Post by account_disabled on Mar 10, 2024 9:19:11 GMT
The As mention in TikTok playbook the first and foremost aim of a brand willing to market on the platform should be to authentically integrate within TikTok as one giant culture and community. Download the Tiktok Playbook For Challenger Food Drink Brands Its not as difficult as it sounds. But it starts with understanding the major behavior patterns values interests and concerns of these extremely online zoomers. According to a survey which involv more than zoomers across countries there are a few key issues that are topofmind for this generation that every major company should be thinking about. Gen Z is uniquely struggling with the cost of living.
Theyre not bound by superficial concepts of job loyalty. environment Costa Rica Mobile Number List and seek out sustainable consumption. And surprise theyre stress and anxious. Deloittes Global Gen Z Millennial Survey A successful brand will really understand and internalize those fundamental concerns. Lets look at a few of these commonalities and break them down using reallife examples of companies that saw and seiz the opportunity to not just target this generation but connect with them in a meaningful way. An Anxious Generation Is Desperate For Comfort What better way to tap into that desire for comfort than evoking nostalgia Its a tri and true formula but marketing research suggests that its a particularly potent formula when it comes to zoomers.
If youve spent any time on TikTok its abundantly clear that nostalgia views and shares. At a larger scale Rakuten demonstrat this clearly in its Super Bowl ad with Alicia Silverstone reprising her iconic role in Clueless to market the cash back app that has Gen Z written all over it. In a sense the ad was doubly effectiveboth leveraging nostalgia with an unmistakable s character while promoting a product that can literally offset the anxiety that comes with finances and budgeting.
Theyre not bound by superficial concepts of job loyalty. environment Costa Rica Mobile Number List and seek out sustainable consumption. And surprise theyre stress and anxious. Deloittes Global Gen Z Millennial Survey A successful brand will really understand and internalize those fundamental concerns. Lets look at a few of these commonalities and break them down using reallife examples of companies that saw and seiz the opportunity to not just target this generation but connect with them in a meaningful way. An Anxious Generation Is Desperate For Comfort What better way to tap into that desire for comfort than evoking nostalgia Its a tri and true formula but marketing research suggests that its a particularly potent formula when it comes to zoomers.
If youve spent any time on TikTok its abundantly clear that nostalgia views and shares. At a larger scale Rakuten demonstrat this clearly in its Super Bowl ad with Alicia Silverstone reprising her iconic role in Clueless to market the cash back app that has Gen Z written all over it. In a sense the ad was doubly effectiveboth leveraging nostalgia with an unmistakable s character while promoting a product that can literally offset the anxiety that comes with finances and budgeting.