Post by account_disabled on Apr 30, 2024 3:22:11 GMT
For the eighth consecutive time, Apple leads the annual ranking that Fortune magazine launches to recognize the most admired brands worldwide , although Google and Berkshire Hathaway follow closely on the list that includes attributes such as innovation, resource management human rights and social responsibility, among others. But how sustainable are the companies at the top of the list?
According to information from Sustainable Brands , at first glance it seems very complicated to understand the role that sustainability has played in determining the position of a company Nepal WhatsApp Number List within this ranking or the influence it has on the perception of the executives surveyed during the process; However, of the nine key attributes of reputation taken as criteria, the closest to sustainability is a term considered rather ambiguous: social responsibility.
Thus, the implementation of sustainability as an integral part of the business model has been represented by a somewhat inaccurate term that at the same time seems to play a very relevant role in the perception of the executives surveyed, since seven of the ten companies they head the list were evaluated positively in this area.
Among the companies best evaluated in this classification is Apple, which stood out as the greenest gadget company in a report published by Greenpeace last year. In recent efforts, the company has also committed to driving sustainability as part of its new stores, offices and data centers, taking advantage of renewable energy to reduce pollution caused by its devices and online services.
For its part, Google has also made multiple efforts in terms of sustainability. The internet search giant has joined its efforts in favor of generating innovative products that improve the health of the environment. This admired company was also placed in the number one position in the latest ranking published by the Reputation Institute.
Starbucks has also been active in promoting corporate sustainability on both an environmental and social level, joining the more than 200 companies in signing the U.S. Environmental Protection Agency's clean energy plan and partnering with Arizona State University. to offer its collaborators free university tuition.
In addition to holding the title of the "Happiest Place on Earth," Disney is also one of the companies evaluated positively in corporate responsibility thanks to its environmental efforts aimed at preventing the effects of climate change, while American Express's efforts in This same subject is less popular but equally important.