Post by shikharani00189 on Oct 31, 2024 4:59:02 GMT
Page loading speed is no longer just a matter of classic search, Google Ads (new name for Google Adwords) also takes into account speed as a criterion for the relevance of the landing page . On mobile, the target pages of paid and organic ads are therefore both subject to a loading speed analysis (Page Speed) to judge their relevance...
I have already mentioned the implementation of the speed criterion for mobile web pages. If it is recommended to take less than 3 seconds to load a page , the reality is quite different because it is through techniques that we manage to achieve such performances (lazy loading, prerender, huge cache, multiple CDNs, etc.). So make sure to render the pages as quickly as possible (and not just in loading sensation), but if you are not technically savvy, you know in advance that you will not be able to reach the heights (which in itself is not very dramatic in many cases).
And speed was a criterion for Google Ads...
Since July 2018, the loading speed criterion has been taken into off page seo service account on mobile, but only for the slowest pages (in this case, the criterion should be seen as a devaluation of the overall score of the page). What is changing is that this criterion is now taken into account for advertising on the Google Ads network . Announced on July 11, 2018 , speed officially becomes a factor from now on to judge the quality of the landing page .
Google takes into account real user data to judge the impact of speed on mobile. For example, Google analyzes the relationship between the conversion rate of a landing page and its loading speed. This is just one example among other criteria taken into account to evaluate the quality of a landing page. Thus, Google Ads can give a score between 1 and 10 for the speed of pages on mobile. Google specifies that it will also be necessary to implement mandatory parallel tracking from October 30, 2018 for all Ads accounts . This is intended to speed up the loading of landing pages, so you might as well take advantage of it (it will become mandatory anyway... ^^).